Living the Green Dream
There is a word we are all beginning to hate: green. Everyone is on the wave of a new catchy era. Let’s go green for the planet. Few can back it up. Especially businesses. People will shop green and some don’t even bother to check facts. For the last 5+ years Ink and Toner Solutions, Inc. has been providing an alternative to buying cartridges from the original manufacturers and then throwing out the large hunk of plastic. Recycle. Send them to industries whose sole purpose is to clean, rebuild, refill and reuse this plastic piece and return it to the world as a remanufactured ink or toner, ready to serve our office needs again. It is a sustainable process thus created. Very little waste and money and landfills saved.
But that’s not all we do as a small business. We can do more. All packaging materials are saved and reused in deliveries to customers and returns for recycling. Including the internal packing bags of air and Eco-friendly peanuts. Our local deliveries are either done on foot or by local bike currier if the order is small. Customers also enjoy the excuse to get out and walk down main street and pickup to avoid shipping. We love this enthusiasm. Another thing is our resident techie, Ed will walk to local businesses and if out of range he uses a zip car Prius. And we’ve upgraded to L.E.D. lighting.
What is setting our business apart from larger competitors is that we are actively supporting local businesses. We are responsibly recycling our returns and the more our community recycles with us, the lower our prices get. Which, in the way of everything green, is only natural.
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I think that it is very important to educate people about the benefits of recycling. In particular recycling printer cartridges. The problem arise when dealing with some markets like the mexican market where the price point is the key factor that influences almost all buying decisions. So if for example a premium remanufactured toner cartridge has almost the same price as the OEM cartridge, people prefer to buy the OEM and do not consider the enviromental benefit at all. So it is a little bit difficult (and costly) to educate this kind of market. In the US and other countries they are way ahead in this matter.